WHAT IS FILM?
Chatting with a friend last week, I was all sorts of excited about shooting with film. She politely asked me what the heck I was talking about and whether it had something to do with video? It's a fair question: Why on earth would anyone go back to using an outdated (and more expensive) camera, no longer in production, when so many advances have been made with digital photography? To answer the original question, it's not video. Crazy as it may seem, we are talking about the old school cameras that use, yes, REAL FILM, the kind our parents had as kids. Not the 35mm film we bought and developed at the local drugstore, but similar. These types of cameras are used by some of the most successful film professional photographers in the industry. And as to the why... well, you can buy Jonathan Canlas' book, FILM IS NOT DEAD, for a more complete, in-depth explanation; but quite simply, when exposed and developed correctly, film images are breathtaking! The end. Ok, yes there is more to it, but shooting film allows me to engage more with my subjects, and less with my computer screen. I focus more on the lighting and the subject at the time of the shoot and less on post-processing hundreds of images, with actions and presets, in attempt to get them to look as though I shot them with a film camera. Each roll is sent to a professional film lab where it is carefully developed and scanned, then delivered to me in a digital format, making it faster and easier to share with clients. No albums full of negatives or the dark prints of the past. We are talking gorgeous, light-infused breathtaking images you'll want to enlarge and mount on the wall!
How about you, do you have old shoes boxes full of film negatives and prints from Walgreens, that you wouldn't sell for all the money in the world? Me too!
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